The logo
The Year of Food and Farming logo is available for organisations to use to
brand activities, events and projects. There is also a family of characters
available for use when promoting the Year, in addition to the characters
featured in the logo. Please see the brand guidelines for more
details about the characters and how they can be used.
In order to use the logo the activity, event or project must support one of
the objectives of the Year, listed below.
- To improve the understanding of young people, their parents and teachers,
of the food chain and the role played by farming.
- To develop curriculum materials and projects on food and farming which can
be used in schools both during and beyond the Year.
- To increase links between schools, farmers and food producers, which will
be sustainable well beyond the Year.
- To raise awareness of the contribution food can make to a healthy lifestyle,
and within this increase the understanding amongst young people of what
constitutes a healthy and balanced diet.
- To raise awareness of the career opportunities in the food and farming
industries.
- To increase understanding of the importance of the countryside and
environmental issues related to food and farming.
The logo cannot be used for any activity or on any product that works counter
to one or more of these objectives. It also must not be used for commercial
gain by an individual or organisation.
The brand guidelines give details of a family of characters that can be used in addition
to the logo and show some alternative formats of the logo that are available. If you would
like the artwork for the characters, alternative logos or have any queries please
email [email protected].
To download the logo please register your organisation and
give details of your planned activities.
Back